The Last Resort by Martin Parr, made between 1983 and 1985 at the seaside resort of New Brighton in Merseyside, England, examines working-class family holidays amid the decay and contradictions of Thatcher-era Britain. Parr photographs families seeking pleasure and routine escape in a setting marked by litter, dereliction, and underinvestment. Domestic gestures of care, boredom, and play unfold within a slowly disintegrating seaside landscape, turning New Brighton into a lens on social hierarchies, everyday leisure, and the gap between official optimism and lived experience. The work also extends Parr’s ongoing effort to negotiate his own love-hate relationship with his home country, using seaside life as both subject and metaphor.
Visually, the images are dense and crowded, filled with overlapping limbs, toys, food, and rubbish. Parr works close to his subjects, compressing foreground and background so that bodies, objects, and discarded packaging compete for attention within the frame. Children play, adults sunbathe or eat, prams and pushchairs weave through debris; the overall mood hovers between absurdity and routine normality. Highly saturated color intensifies details that might otherwise be overlooked, so that melting ice creams, garish plastic, and stained concrete read as both comic and unsettling. Humor, mischief, and affection coexist with a persistent sense of grit and strain.
Technically, The Last Resort hinges on Parr’s shift from black-and-white 35mm to color medium format, using a Plaubel Makina 67. The larger negative supports the wealth of detail in these busy scenes, while daylight fill-in flash flattens shadows and equalizes foreground and background. By borrowing the bright, seductive look of tourist postcards and commercial imagery, he turns serious social observation into something that initially appears light and entertaining.
When first exhibited and published in 1986, the work provoked sharply divided responses. In Liverpool, many viewers recognized the resort simply as it was, while London critics accused Parr of cynicism and exploitation. Abroad, especially in France, the mixture of satire and documentary was widely embraced. Over time, The Last Resort has come to be seen as a key project in Parr’s career and an important reference point for color documentary photography in Britain, frequently reprinted and exhibited.